.NEARLY ONE BILLION individuals are casting their enact India's general political election. It is the greatest autonomous workout in history-- and also could additionally be actually the best pricey. Spending is actually anticipated to reach 1.35 trn rupees ($ 16bn), depending on to the Facility for Media Studies (CMS), an Indian charitable. That would certainly be greater than double the amount spent in the previous vote-casting in 2019 and also go beyond the cash sprinkled in America's governmental vote-casting in 2020. Why carry out Indian political celebrations invest such substantial sums?